Faherty Brand

2020

At Faherty Brand, I led strategy, planning, and execution for the seasonal go-to-market content ideation and asset creation across all brand channels. I produced three print catalogs that were focused on generating editorial content, in an effort to encourage a brand pivot to content-rich catalogs that celebrate real people and tell a thematic story.

Highlights include: partnering with the Black Surfers Association and the Laru Beya Collective to celebrate the Black surfing community in the Rockaways, a collection of makers and artisans in the New York area, and ringing in the holiday season with the Faherty family catalog.